Episode #41: How To Get A Bigger Bang For Your Tradeshow Buck
Update: 2024-05-15
Description
Manufacturers should stop wasting money on trade shows!
And, instead, start getting a bigger bang for your trade show buck by adopting a better strategy before, during, and after the show.
In this episode of the Manufacturing Masters Podcast, Allison DeFord is pulling back the curtain on her proven trade show strategy for manufacturers to help you increase your ROI, engage with potential customers in a more meaningful way, and analyze the outcome to continue improving the experience.
1. Fire on all cylinders: email, social media, snail mail, giveaways
2. Remove the WE-WE and flip the script
3. Draw more ideal fit customers to your booth and keep them there longer
4. At-show pics and video are key
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