Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome
Description
Highlight Quotes
KEVIN: Auto approval of user accounts significantly impacts adoption
"When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption statistics go down significantly."
KEVIN: Give users the ability to define the level of permission they need
"If you can get users to define the user experience they themselves need, you have a much lower level of work for yourself in user management and you usually have a much higher degree of user satisfaction, which just leads long-term to greater ROI."
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
United States
