Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management
Description
In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management.
Paul expands upon a distinctive approach that underpins Select Dental's success: the PRS framework. This acronym encapsulates the core principles of predictability, replicability, and scalability, which guide their strategies across the board. As they operate dental practices in a multitude of locations, including eight states, the challenge lies in preserving a unified and high-quality experience for every patient.
What emerges is a remarkable tale of collaboration and customization. Paul articulates the importance of working in tandem with practitioners to align messaging, ensuring that each practice maintains its individual brand identity while adhering to standardized systems that optimize patient engagement. This balance between personalization and efficiency is central to Select Dental's operational ethos.
The episode also unveils an intriguing insight into how Select Dental tackles the intricate landscape of patient journeys. Addressing common patient concerns—such as fear, cost, and convenience—through well-crafted communication strategies forms the cornerstone of their approach. By nurturing a dynamic and engaging patient journey, they not only alleviate reservations but also nurture patient loyalty, ultimately driving growth.
Get in touch with Paul:
LinkedIn: https://www.linkedin.com/in/paulgruensfelder/
Connect with Kevin and find out more about his work:
Kevin Groome |Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.
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