Episode 31 - DAM 101: Metrics for Success and How to Achieve It with Kevin Groome
Description
Highlight Quotes
KEVIN: Find the health of your DAM with transactions per session
"When we see that there's at least 1 to 2 transactions per session, we know we've got a pretty good healthy DAM. If we find that our transactions are actually lower than our sessions, it usually means we need to look at either our keywording, our corporate taxonomy, our structure of categories and subcategories in the DAM, or some other aspect of the user experience."
KEVIN: Pageviews indicate the efficiency of user experience
"If you've got more than 10 pageviews per transaction, you've probably got a user experience problem. If you have pageviews that are 3 times the number of transactions, you're probably doing really well because a user has managed to come to the homepage, conducted a search, found the asset they're looking for, executed a transaction with it, shared it, downloaded it, transformed it, and done all of that in just 3 pageviews. That's solid."
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
United States
