Where is your business at for 2022? Have you reached your goals? What changes are necessary to hit a grand slam for 2022? Dr. Deb inspires you to look at your goals, reset them or pivot to cross the finish line strong.

Do not miss these highlights:

01:02 We are halfway through 2022, this is a great time for you to be evaluating your success in your business. 

03:27 Figuring out how to reach your goals. 

07:50 Add additional services and have some team members that want to expand into a different market area. 

11:12 Make sure that you’re implementing what you’re doing, and you’re training your entire team. So they're successful with what we're doing as well. 

11:50 Assess your practice, and figure out where you are and what you want to accomplish for 2022.

14:13 Think about creative ways that you can help your clients out during these difficult times.

Resources Mentioned

Join Us in the FMBI Mastermind Group on Facebook.  You can find the Group at https://www.facebook.com/groups/5461914567153276/

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Transcript of Episode #35:

0:01
You're listening to the Functional Medicine Business podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge, and he's eager to share to help functional medicine become more productive. And for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry. Because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools of how to manage money, taxes and patient care. She will discuss it all with you.

0:54
Welcome back to the show. I'm Dr. Deb. Hey, everybody, It is halftime. And what do I mean by that? You know, it's been a tremendous year, but we are halfway through 2022. And this is a great time for you to be evaluating your success in your business. Are you at a place in your business that you thought you would be at by the middle of 2022? If not, let's assess what's happened, what's gotten in the way, what's preventing you from moving forward, or maybe you are killing it. And 2022 is your year, like this has been the best year your business is growing, it's busy, you're making connections with people, doors are opening clients are flooding to you. And if that's the case, you rock to you guys, you guys are awesome. But if you're struggling a little bit, and you're halfway through the year, and 2022 just isn't quite what you wanted it to be. This is a great time to reassess your business and say, Okay, this is where I had hoped I would be by the end of June 2022. But I'm not. So what have I done in the first half of 2022? That's been successful? What have I done that's gotten in the way of me not reaching my goals for 2022?

2:29
And then we want to sit back and we want to say, Okay, if something has gotten in the way, what is that? And how do I change it? This isn't a time where you just sit back and you say, Okay, I didn't meet the goal that I wanted to, you know, I thought I'd be billing or collecting a half a million dollars a year so far. And I'm only doing 250 or 175. So now I'm gonna adjust and I'm on track for a different figure by the time the end of 2022 comes. No, we're not in that game space anymore. We are looking at that goal and saying if our goal is to make half a million dollars a year, and you're only a quarter of the way there by the end of June, what do we need to put in place, so you're closer to reaching that half million dollar goal or whatever that dollar figure is for you. This isn't a time that we just sit back and we accept what we've got. This is the time that we forge forward, and we make a plan. And we figure out how we're going to reach that goal. So maybe you need to hire another person to help you reach that goal. Maybe we need to reassess our marketing plan. Maybe our marketing is just not working the way we wanted it to. Or maybe we're marketing to the wrong tribe, the people that we're we're getting our marketing in front of just really aren't our type of clients that we're looking for. Maybe we need to work more hours to reach that goal. Maybe we need to make ourselves more available. Or maybe there's some funding that's needed in order to add a new service. These are all things that I constantly look at in my practice. So in the beginning of the year, or I should really say the end because I always do this on December 30th. I don't know why, but that's just my thing. I assessed the end of the year and I make plans for the new year. I like to do it then. So I look at where where were my goals for the previous year. What was I hoping to achieve in my practice? And I write all of this down because if I don't, I'm gonna forget what my dream was the year before and things will get clouded and the euro go on and things will get in the way. And then at the end of the year, I'll think I met my goal, but I didn't. So I write my goals down. And this is what I want to accomplish in the practice, these are the services we want to add, these are the services we want to take away. And here's my game plan to reach that.

5:16
So for instance, we have spent very little on marketing, in my entire practice. So for the last 20 years that I've been practicing, I've had the luxury of not having to spend a lot of money on marketing, because we have a huge practice of word of mouth. And it's always kept my practice busier than what we could manage. But we have some big goals for ourselves in 2022. And in order to reach those goals, we needed to have more marketing done. And we needed very specific marketing, because of the type of services we were hoping to grow within serenity practice. So we decided, as a team to invest a very significant amount of money in marketing. And it was a huge leap for me, I mean, remember, the only thing I was spending marketing dollars on was a website, and some email campaigns, things like that, but not a lot of money at all. So I invested $100,000 this year in marketing, and that was a huge leap for me, I was like, Oh, my God, I cannot believe we're spending this kind of money. I've never spent this kind of money before I'd marketing that I have to make sure this pays off. Well, what we've done as a team, is we have a marketing meeting every single week with my team, and we go over, how are our ads doing? what's working, what's not working? Are we still looking to attract this? What are we seeing in the clinic as a result? Do we need to tweak things, and we set up marketing campaigns for every three months. So we run a marketing campaign for three months. And we are halfway through 2022. And I'm happy to say that money is really paying off because my clinic practice has grown 67% as a result of the marketing that we've done, no, I'm not saying that everyone's going to get that kind of return. But if your marketing is done, right, and if you're managing it, and you're watching it, and you're tweaking it, and your team is doing that for you, those are the kinds of results that you can have from marketing. But you have to have a really strategic plan in order to do that.

7:50
Now, the other thing that we've been looking at is adding additional services, I have some team members that want to expand into a different market area. And we have been looking at bringing in some different services since pre COVID, COVID hit and like everybody else, we kind of put on the brakes and said, okay, hold on, not so sure we can do this. Let's put it on the back burner. Well, finally, second quarter this year, we decided it was time to explore that option, again of bringing those services into the practice. And we found a magnificent company to work with who had great trainers. And I actually flew off with my team for a two day training. And we came back fully energized in the practice ready to add this amazing service, looking at our practice differently. Because here's the reality, guys, when you're in your practice all the time you get used to it. And the truth of the matter is sometimes we get stagnant in our own practices. And so if you can go to someone else's practice, and you can see how their practice is running, and what the cool things are that they're doing, it will reignite you and get your ideas back into your business and saying, Okay, if they can do this, I can do this. And if you have somebody that can show you how to do it, that's even more amazing because it pushes you to the finish line that much faster. If you have team members that are willing to share their knowledge and share how they do things with you. It's an amazing way to learn. And it's a great way to give you ideas on how to expand your own practice.

9:37
So here we are. We're at halftime, and we're implementing for new services for this last half of the year. Yep. I said for my team is not