In this episode, Jen Kinal discusses how to plan content as a CEO with intention and systems, aligning marketing efforts with business goals to avoid burnout and achieve a freedom-based lifestyle. She also recommends tools like the Bold Marketing Calendar, Canva Pro, and Later to streamline content creation and scheduling.

What to Expect in This Episode:

• Content Creation & Marketing Strategy
• Systems & Automation
• Goal Setting & Vision
• Content Pillars
• Digital Product Growth
• Target Audience & Alignment

Key Takeaways

• Plan Content Strategically: Approach content creation with a CEO mindset, aligning it with overall business goals to maximize impact and avoid burnout.
• Prioritize Systems and Automation
• Focus on Key Goals: Identify and prioritize key business goals (e.g., conference promotion, podcast growth, digital product sales) and create content that directly supports these objectives.
• Build Authority and Trust: Create content that establishes authority, builds trust with the audience, and nurtures them towards becoming aligned leads.
• Create a Freedom-Based Business: Design your business and marketing efforts to support a freedom-based lifestyle, allowing for flexibility, travel, and time for personal pursuits.

Resources:

Bold Marketing Calendar: A Trello-based marketing system designed to simplify and organize marketing efforts.

Canva Pro: A design tool used for creating branded content, including graphics for social media, emails, and presentations.

Later: A social media scheduling app used to automate posting across various platforms.

Gruppo Nutrition: A protein shake that the speaker uses.

Connect with Host Jen Kinal:

Instagram: https://www.instagram.com/jenkinal/

Website: https://jenkinal.com/

Facebook: https://www.facebook.com/jenkinalcreativebrand

LinkedIn: http://www.linkedin.com/in/jenniferkinal

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Stay Bold and Dream Big!

Intro and Outro music credit to Mikhail Smusev and Pixabay

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