In this episode of The Bold Entrepreneur podcast, Jen Kinal discusses the importance of consistency over frequency when it comes to posting on social media, particularly Instagram. She emphasizes the need to create a sustainable posting schedule that doesn't lead to overwhelm or burnout, advocating for a system that allows for advance planning and content batching. 

Jen shares her "bold marketing calendar," a Trello-based system for mapping out launches, events, and content pillars to maintain a structured and intentional posting schedule. She also touches on a new program she's developing to help entrepreneurs manage their marketing efforts effectively, focusing on content creation without the burden of extensive research and trend tracking.

What to Expect in This Episode:

• Consistency in Posting: The importance of being consistent with your posting schedule rather than just posting frequently.
• Systems for Content Creation: Implementing personal systems to make content creation easier and more manageable.
• Daily Posting Rhythm: Establishing a daily posting routine by planning content in advance.
• Content Pillars: Focusing on content pillars when there are no product launches or events.
• Importance of Personal Touch: The value of entrepreneurs being the face of their brand and creating their own content.

Key Takeaways

• Planning content in advance and creating a content calendar can help you stay organized and avoid feeling overwhelmed.
• Dedicate specific days for planning, recording, and editing content to streamline the creation process.
• Stay up-to-date with trending reels and incorporate them into your content strategy.
• Be mindful of your energy levels and adjust your posting schedule as needed to avoid burnout.
• Enjoy the process of creating content and let your personality shine through.

Resources:

• Bold Marketing Calendar: A Trello-based marketing system designed to simplify and organize marketing efforts.
• The Social Edit Waitlist

Connect with Host Jen Kinal:

Instagram: https://www.instagram.com/jenkinal/

Website: https://jenkinal.com/

Facebook: https://www.facebook.com/jenkinalcreativebrand

LinkedIn: http://www.linkedin.com/in/jenniferkinal

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Stay Bold and Dream Big!

Intro and Outro music credit to Mikhail Smusev and Pixabay

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