Episode 41 - The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy
Update: 2025-04-29
Description
The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy
In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis's pioneering steps in law blogging, and the importance of authentic communication in marketing legal services. Dennis shares insights on name, image, likeness rights in the digital age, and frameworks for leveraging AI in legal practice. The conversation covers the intersection of personal interests with professional practice and the evolving landscape of legal technology and its impact on legal practice.
00:00 Introduction to Legal Marketing Radio
00:03 Meet Dennis Kennedy: Legal Tech Pioneer
00:54 Early Days of Legal Blogging
02:26 The Evolution of Legal Communication
04:52 Target Audience and Legal Marketing
08:05 Personal Stories and Legal Marketing
09:38 Balancing Personality and Professionalism
16:16 AI and the Future of Legal Marketing
21:21 Dennis Kennedy's Legacy and Advice
27:14 Conclusion and Farewell
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