Episode 46 - Legal Intake Optimization With Kerri Coby White
Update: 2025-10-20
Description
Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine
In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth.
00:00 Introduction to Legal Marketing Radio
00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert
02:31 The Role of AI in Modern Marketing
16:32 The Importance of Empathy in Client Interactions
20:08 Practical Tips for Improving Legal Intake
23:28 Conclusion and Final Thoughts
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