Episode 44 - The Importance of DEI Initiatives in the Current Climate With TaRita Johnson
Update: 2025-08-12
Description
Strategic and Inclusive Talent Pipelines with TaRita D. Johnson
In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She emphasizes the importance of values-based branding for law firms, highlighting that a firm's commitment to DEI can directly impact client and employee trust, retention, and overall organizational credibility. The discussion spans DEI implementation strategies, leadership challenges, and the importance of authentic representation in marketing and workplace culture.
00:00 Introduction to Legal Marketing Radio
00:06 Meet TaRita D Johnson: Career and Background
01:25 Role and Responsibilities at The Right Place
04:20 The Importance of Diversity, Equity, and Inclusion
04:39 Values-Based Branding in the Legal Industry
06:40 Challenges and Strategies in DEI Implementation
19:00 Advice for Law Firm Leaders
20:15 Conclusion and Farewell
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