Episode 42 - Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity
Update: 2024-02-27
Description
In this episode of The Creative Operations Podcast 2.0, host Kevin Groome sits down with Chris Foust, Vice President of Marketing and Strategy at Northpoint Recovery. Chris shares the story of Northpoint's rapid growth since its founding in 2015, expanding to over a dozen locations across various states. They delve into the unique marketing challenges posed by this growth, discussing the need to tailor strategies to different demographics and geographic areas. Chris explains how they've structured their marketing team like an agency, emphasizing nimbleness and close communication to address the diverse needs of each location. They touch on topics such as the importance of trust, managing creative requests, utilizing platforms like Monday for project management, and evolving SEO and PPC strategies. The conversation highlights the balance between centralization and local empowerment, offering valuable insights into managing a rapidly growing organization's creative operations effectively.
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