Think AI search tools have made your website less important? Think again.

In this episode of Get Digital Marketing Results, we explain why your homepage still plays a critical role—not just for people, but for their AI tools too. Whether a potential customer is checking you out or an AI assistant is scanning your content to make recommendations, your homepage is doing some of the heavy lifting.

If your homepage doesn't clearly explain who you are, what you do, and why someone should trust you, you're missing opportunities. And if your headline still says "Welcome to our site," that's a red flag.

In this episode, we walk through the essential homepage elements every local business needs:

• A clear headline that says who you help and what you do

• Language that shows you understand your customer's problem—and the outcome you deliver

• A simple explanation of how your process works

• Social proof like testimonials or logos

• A strong, obvious call to action

• Your location, hours and area you serve.

Your homepage isn't just a front door. It's a conversation. And in a world where both people and AI are scanning for answers, your content needs to make that conversation count.

🎧 Learn more: www.delosinc.com/episode424

Subscribe to Get Digital Marketing Results for weekly insights that help local businesses grow with messaging, tools, and strategy that actually work.