Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
Description
In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success.
04:35 Developing Leadership Skills
08:39 Risk-Taking Advice for Young People
9:42 Doors That Can Open Through Social Media
15:05 Why Politics Can Be an Obstacle to Success
24:14 How Digital Activity, Surveys and Patient Satisfaction Can Measure Success
26:47 The Importance of a Brand Promise.
34:12 Helpful Resources
36:42 Establishing a Pattern of Lifelong Learning and an Enthusiasm for the Work
37:38 A Parting Thought About the Privilege of Living in Maine
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