Episode 77: Intelligent Automation, Human-Centered Innovation: A Conversation with Andrew Pfeiffer
Description
In this insightful episode of Industry Iowa, Steven Wilson sits down with Andrew Pfeiffer, founder of the Process Innovation Lab, to explore the evolving world of intelligent automation—and why it’s about far more than just bots and workflows.
Andrew unpacks the integrated capabilities behind intelligent automation—from process analysis and user-centric design to AI, case management, and chatbots. But what sets this conversation apart is the focus on the human side of automation: how design thinking, empathy, and rapid prototyping are reshaping how we solve problems and deliver value.
We also discuss:
🔧 How intelligent automation differs from traditional IT and RPA
💡 Why fast prototyping and agility matter more than ever
🤖 What makes a process a great candidate for automation
🧠 How leaders can embrace experimentation and manage risk
🕵️ The invisible signals of inefficiency—and how to find them
📈 Why operational excellence today must include digital tools
Whether you're an operations leader, IT professional, or innovation strategist, this episode will expand your view on how to align technology, people, and purpose for real business impact.
🎧 Listen now and discover what intelligent automation really means.
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