Title: Exploring the Intersection of Pickleball Business and Technology with Dr. Gordon Jones

Summary: In this episode of "The Business of Pickleball," hosts Robert Allen and David Feldman sit down with tech guru and pickleball enthusiast, Gordon Jones. With a rich background in health administration and technology entrepreneurship, including ventures into blockchain and AI, Gordon brings his expertise to the rapidly growing world of pickleball.

Key Points Discussed:

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  Introduction to guest Gordon Jones who shares his extensive experience in healthcare technology, entrepreneurship, blockchain, cryptocurrency education, and how he got involved in pickleball.

  
  


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  The concept of creating digital identities for players that transcend different platforms within the sport.

  
  


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  How AI can enhance relationships between clubs/facilities and their members by personalizing experiences based on individual preferences.

  
  


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  The challenges club owners face when integrating various technological systems (e.g., court scheduling vs. point-of-sale) and how AI could streamline these processes.

  
  


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  Details about Pickle Zone's vision - an ecosystem where players can find matches easily across any platform or location while managing schedules, scores seamlessly integrated with a rewards system using crypto tokens.

  
  


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  The future potential for facilities to use advanced tech like facial recognition for personalized interaction without requiring mobile devices at all times.

  
  

Insights from Gordon:

1. 
   

   Tech should serve as a bridge between facility operators (akin to doctors) and players (akin to patients), enhancing interactions rather than being a barrier.

   
   


2. 
   

   Adoption across generations hinges on leveraging commonly used technologies such as mobile devices while also considering other forms of identification like digital identities.

   
   


3. 
   

   A decentralized approach using blockchain ensures data integrity for player ratings/scores which instills trust within the community.

   
   


4. 
   

   Gamification through reward tokens incentivizes play regardless of win/loss outcomes – already operational via NFTs representing token ownership set to integrate into ecosystems later on.

   
   

Final Thoughts: Technology is not just reshaping how we play sports but also revolutionizing management aspects behind-the-scenes at clubs/facilities. As pickleball continues its upward trajectory in popularity, embracing innovative solutions will be key for sustainable growth both locally at clubs as well as globally throughout the entire sport's infrastructure.

Call-to-action: To learn more about integrating cutting-edge tech into your own club or simply curious about joining the next wave of technologically enhanced sports communities? Stay tuned for further discussions on our monthly briefing dropping soon!



More on Dr. Gordon Jones...

- Website: Play Pickleball Earn Rewards | Picklezone

- LinkedIn: Dr. Gordon Jones | LinkedIn