Episode Twelve: Pickleball Product Development - From Production to Distribution to Supply Chain Challenges with Mark Kosiba
Update: 2024-06-06
Description
In this podcast episode, Pickleball Brief highlights Mark Kosiba, a successful business builder known for companies such as Skullcandy and Traeger Grills. The discussion focuses on manufacturing, market entry, scaling strategies, and insights for the pickleball industry. Mark specifically discusses product manufacturing challenges, particularly in China.
Key points include cash flow challenges, defining/understanding customer demographics, data-driven management, prioritization strategies, the value of in-person collaboration, strategic growth via prioritizing customer satisfaction, and the crucial role of quality differentiation in surviving competitive growth markets like the evolving pickleball industry.
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