**ShowNotes for Pickleball Brief Podcast: Episode "Navigating Pre-Launch and Industry Insights"**

Welcome to another engaging episode of the Pickleball Brief podcast with your hosts Robert Allen and Dave Feldman. This week, they dive deep into their journey towards the launch of a unique trade-focused newsletter, discuss industry dynamics, and share valuable insights on email deliverability.

- **Introduction**

  - Greetings from Robert Allen and Dave Feldman.

  - The holiday season lull between Christmas and New Year's sets the scene.

- **Pickleball Enthusiasm**

  - Discussion on how people indulge in pickleball during this time.

  - Anticipation for playing more pickleball in the new year.

- **Weather Challenges & Indoor Play**

  - Addressing weather-related hurdles that affect outdoor play.

  - Highlighting indoor venues offering respite from cold climates.

- **Pre-Launch Experience: Digital Twists & Turns**

  - The challenges faced while setting up an email newsletter platform.

  - Decision against using Substack due to revenue-sharing concerns.

  

- **Platform Selection Journey**

   - Transition through multiple platforms like WordPress, Ghost, Substack, finally settling on Beehiive for its user experience despite some limitations.

   

- **Email Deliverability Concerns**

   – Upcoming changes by Google & Yahoo will impact inbox deliverability starting February. 

   – Importance of subscribers white-listing emails to ensure delivery.

   – YouTube video mentioned on the topic deliverability clamp downs. Link: https://youtu.be/EcVu8dD0phQ?si=0bnW8HB034--3QoL

- **Trade vs Consumer Focus in Content Creation**

   – Emphasizing their content is not consumer-oriented but tailored specifically for trade professionals within the pickleball industry. 

   

- **Business Models & Distribution Dynamics Within Pickleball Industry**

    – Exploring traditional distribution models versus current practices amidst internet disruption. 

    – Identifying manufacturers as primary producers with clubs serving as key distribution points alongside service providers.

**Exclusive Trade-Focused Approach**: Reiterating that Pickleball Brief is a resource exclusively crafted for business owners within the industry offering high-level analysis akin to having an analyst or executive summary at one’s disposal. 

**Unique Selling Proposition (USP) of Newsletter**: Asserting no other publication matches their level of dedication or offers similar resources specific to trade professionals in pickleball; promising partnerships yielding unparalleled insights not found elsewhere are teased. 

**Why Subscribe?**: A walkthrough explaining why interested parties should take time filling out detailed surveys upon signing up — it ensures quality control by catering solely to relevant audiences within the trade sector which keeps reader engagement potent and focused.

Stay tuned! Get ready for insightful editions every two weeks packed with invaluable data-driven guidance aimed at grounding you amid this chaotic yet burgeoning market space!

Remember: If you're serious about scaling your business or staying updated with actionable industry news—subscribe now!