### Show Notes for "The Business of Pickleball" Podcast Episode

**Episode Six**: Inside Baseball - The Roll of Private Equity In M&A Transactions - Pickleball League Deal Update

**Hosts:** Robert Allen & Dave Feldman

#### Introduction

- Hosts discuss the pre-show conversation being as rich as a podcast itself.

- They express gratitude to subscribers and encourage sharing the content.

#### The Launch Reflection

- Appreciation for early subscribers is reiterated.

- Emphasis on providing high value in content, with confidence that it will naturally lead to sharing due to its quality.

#### Content Philosophy

- Discussion about creating something they themselves would consume.

- Stressing the importance of foundational business principles, especially in an emerging industry like pickleball.

#### Audience Consideration

- Identifying their ideal customer profile: entrepreneurs, business owners, operators, management leaders, solo practitioners such as club professionals or marketing specialists within the niche market. 

#### Email Delivery Strategy Changes 

- Decision not to use Gmail or Yahoo addresses unless fully paid and whitelisted by users due to new algorithm changes posing risks of email jail/blacklisting across platforms.

  

#### Subscription Model Shift 

- Elimination of free subscription; moving towards a paid-only model at $349/year (or $39/month).

  

#### Market Solutions Insight 

- Real-world example from Robert's personal experience where local players created their own indoor playing solution during winter – highlighting how markets find solutions and emphasizing fair payment for services rendered. 

#### Value Proposition Clarification 

 - Confidence expressed in delivering actionable insights worth many times over the annual subscription fee.

 - Comparison made between hiring two experienced professionals versus subscribing to receive expert insights through Pickleball Brief.

### Conclusion:

Robert and Dave conclude by reaffirming their commitment to providing valuable information tailored specifically for individuals serious about growing their businesses within the pickleball industry. They invite listeners along for what promises to be an insightful journey into professionalizing and thriving in this sport's burgeoning market space.