<samp># Show Notes - The Business of Pickleball Podcast

## Episode Title: Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events</samp>

<samp>### Hosts:

- **Robert Allen** - Co-host and Publisher at Pickleball Brief.

- **David Feldman** - Editor-in-chief at Pickleball Brief.</samp>

<samp>### Key Discussion Points:</samp>

<samp>1. **Introduction**

   - Overview of the podcast's purpose: Providing insights, information, and interviews with industry leaders to help pickleball businesses thrive.

   - Introduction to today's episode focusing on event programming for club owners and scaling business strategies for manufacturers and service providers.</samp>

<samp>2. **Pickleball Brief Business Summit**

   - Announcement of an upcoming virtual B2B event scheduled for October 17th and 18th.

   - Features over 13 expert presenters addressing common challenges in the pickleball business landscape.

   - Registration details: [summit.pickleballbrief.com](http://summit.pickleballbrief.com).</samp>

<samp>3. **Event Recap & Industry Insights**

   - Robert Allen shares experiences from attending PickleCon in Kansas City along with team member Erica.

     * Positive aspects: Central location, experienced production team, good exhibitor turnout, integration with NMP event.

     * Areas for improvement: Enhancing experiential elements beyond traditional trade show setups.</samp>

<samp>4. **Future of Event Marketing in Pickleball**

   - Discussion on evolving event formats to better engage attendees:

     * Importance of having a clear intent behind events – understanding what both organizers and participants aim to achieve.

     * Need for immersive experiences rather than just conventional booth setups.</samp>

<samp>5. **Challenges Facing Club Owners & Manufacturers**

    * Strategies for effective programming management within clubs as competition increases.

    * Importance of excellent execution in keeping members engaged amid growing market saturation.</samp>

<samp>6. **Experiential Marketing Tactics**

    * Leveraging human-to-human interactions even amidst technological advancements like AI bots which might lose novelty over time.

    * Emphasis on real conversations leading to meaningful business relationships.</samp>

<samp>7. **Entrepreneurial Journey & Honest Self-Evaluation**

    * Encouragement towards continuous learning from both successes and failures within entrepreneurial ventures.

    * Highlighting honesty about what's working or not working as crucial for growth.</samp>

<samp>8. **Closing Thoughts & Future Directions**

    * Reinforcement that entrepreneurship is challenging but necessary for driving innovation within the pickleball industry space 

      through strategic planning based off honest evaluations backed by data-driven decisions aimed at thriving not just surviving .</samp>

<samp>### Upcoming Events:

- Mentioned future plans including potential expansion into more ambitious events series under “Pickleball Brief”.</samp>

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<samp>#### Call To Action:

Stay tuned! Mark your calendars now so you don't miss out!

Visit [pickleball brief dot com](http://pickleballbrief.com) for further updates!

Download a FREE copy of our latest Briefing [briefing dot pickleball dot com] (https://briefing.pickleballbrief.com)</samp>

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