Episode Thirteen: Branding, Innovation, and Controversy in Pickleball Manufacturing - OM Pickleball's Bold Marketing Strategy
Description
In this episode of The Business of Pickleball, hosts David and Robert chat with Johnny, founder of OM Pickleball.
Johnny shares his journey into pickleball manufacturing and discusses the sport's rapid growth over the past five years. He explains how his hands-on experience, rather than traditional research, shaped his approach.
The conversation highlights OM Pickleball's innovative internal racket frame concept and their unique branding strategy that positions their product as a 'racket,' sparking debate in a saturated market.
Johnny also covers their high-end market focus, direct sales strategy, and partnerships with premium clubs. Tune in for key insights on product design, marketing, and community engagement in this insightful episode!
EPISODE SPONSOR: Pickle Pro Advisors > Pickle Pro Advisors
United States
