Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling

Update: 2025-07-14

Description

On this episode of Embracing Erosion, Devon sits down with Erica Yamamoto, Head of Marketing at Outschool.

They discuss the challenges of building and marketing two-sided marketplaces, constructing teams through scale and uncertainty, and how her team is starting to use generative AI. Erica also reflects on the shifting landscape of education, how families are rethinking traditional schooling, why that makes Outschool’s mission more relevant than ever, and much more. Enjoy the conversation!

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Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling

#box-pro-ellipsis-175956620148594{-webkit-line-clamp:2;}Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling

Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling

Devon O'Rourke

Erica Yamamoto: Head of Marketing at Outschool on Marketplace Businesses & Rethinking Traditional Schooling