Karen Budell: CMO of Totango on the Importance of Brand & How to Integrate Companies
Update: 2025-06-02
Description
On this episode of Embracing Erosion, Devon sits down with Karen Budell, CMO of Totango, an enterprise leader in customer success software. Karen was also named one of Pavilion’s “50 CMOs to Watch.”
Together, they dive deep into two critical topics: how to build a brand that scales, and what it really takes to integrate companies during mergers or acquisitions—culturally, operationally, and strategically. The episode wraps with sharp advice for product marketing leaders aspiring to move into the CMO seat. Enjoy the conversation!
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