Ryan Sorely (Rd 2): VP of Win-Loss and Co-founder at Klue on How to Build an Impactful Win-Loss Program
Description
On this episode of Embracing Erosion, Devon was joined once again by Ryan Sorley. Ryan is the VP of Win-Loss and Co-founder at Klue, having sold his research firm, DoubleCheck Research to Klue a few years back. With a career rooted in research and strategy, Ryan has worked with hundreds of B2B tech companies to help them understand why they win and lose deals. He’s held roles at leading firms like Forrester and Gartner and recently authored Blindspots: The Ultimate Guide to Building a Better Win-Loss Program, a practical playbook for companies looking to turn buyer feedback into competitive advantage.
They go deep on all things win-loss, and we get Ryan’s tactical advice on how to set up a win-loss program and how to make it more impactful with the right soft skills. Enjoy!
United States
