Expert Segment: Food Ethnographer June Jo Lee- How Food Shapes, Culture, Care and Belonging.
Description
Expert Spotlight: June Jo Lee on Food Ethnography
In this episode, I sit down with June Jo Lee, a leading food ethnographer, to explore how food is more than fuel — it’s culture, rhythm, and care. June shares how observing the way people live with food reveals powerful insights for founders building products that stick.
Here are 6 takeaways from our conversation:
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Food is culture, not just fuel.
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Pay attention to rhythm — meals are routines and rituals.
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Design for care, not just nutrition.
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Observe how people live with food, not only what they say.
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Global perspectives matter.
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The real opportunity is moving from product to lifestyle.
June’s wisdom will inspire you to think differently about how your product fits into people’s lives — and how to scale with purpose.
https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand.
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