Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts
Description
Exploring Audio Advertising: Linear Radio, Digital Audio, and Podcasts
In this episode of Tripod, The Audio Advertising Podcast, we discuss the three main categories of audio advertising: linear radio, digital audio, and podcasts. We dive into the advantages and pitfalls of each medium, including issues of scale, targeting, attribution, and listener engagement. We provide a detailed analysis to help advertisers navigate these options. Matt Hopper in discussion with Trisonic’s Howard Bareham, Tom Balaam from Mindshare and Matt Rouse from Octave.
00:00 Introduction to Audio Advertising
00:29 Understanding Linear Radio
03:30 Exploring Digital Audio
08:45 Diving into Podcasts
12:41 Conclusion and Next Steps
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our website.
United States
