In this episode, we delve into how advertisers can gauge the success of their audio campaigns. We discuss methods such as using search terms related to the call to action, brand lift studies, and pixel-based tags. Additionally, we explore the challenges and future of measurement in the evolving audio landscape, covering tools like RAJAR and MIDAS surveys, and the complexities of cross-media measurement. Join us to learn about optimising audio campaigns and the potential advancements in attribution techniques.

00:00  Introduction to Audio Advertising Success

00:17  Methods to Measure Campaign Success

01:06  Challenges in Audio Attribution

01:58  Regional Testing and Attribution Techniques

03:29  Future of Measurement and Attribution

03:51  Current Measurement Systems and Their Limitations

06:10  Impact of Smart Speakers on Audio Measurement

07:12  Optimizing Ad Campaigns Through Data

09:09  Economic Implications of Measurement Systems

10:29  Conclusion: Navigating the Future of Audio Advertising

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.