Understanding Linear Radio Advertising: Best Practices and Strategies

In this episode of Tripod, the audio advertising podcast, Howard Bareham and Tom Balaam dive into the world of linear radio. They discuss the various types of live radio, including national, regional, local, and community stations, and how advertisers can leverage these platforms to drive scale and awareness. The episode covers important topics such as the quality vs. quantity of airtime, the role of repetition and frequency (opportunities to hear), and effective partnership strategies. Listeners will gain valuable insights into optimising radio campaigns and making the most of live radio advertising.

00:00  Introduction to Audio Advertising

00:27  Exploring Live Radio Options

00:57  National vs. Local Advertising Strategies

02:08  Live Radio Partnerships

04:00  Quality Over Quantity in Radio Spots

05:03  Understanding Opportunities to Hear (OTH)

05:46  Conclusion and Next Episode Teaser

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.