Exploring the Media Perspective of Audio Advertising

In the first episode of Season 2 of Tripod, The Audio Advertising Podcast, host Matt Hopper turns the focus on the media perspective of audio. Joined by Trisonic Co-founder Howard Bareham and industry experts Tom Balaam and Matt Rouse, they delve into the growth of audio audiences, changes in the industry over the past 16 years, and the impact of technology and investment on Commercial Radio and Podcasts. They discuss the increasing accessibility of audio through smart devices and the importance of first-party data for advertisers.

00:00 Welcome to Season 2 of Tripod

00:58 The Rise of Audio Audiences

01:27 The Impact of Media Consolidation

04:09 Technology and Talent in Audio

05:05 The Role of Podcasts

06:15 Advertisers and Audio

09:31 Future of Audio and Technology

10:41 Data-Driven Advertising in Audio

11:51 Conclusion and What's Next

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email ⁠info@trisonic.co.uk⁠ or visit our ⁠website⁠.