In this episode of The Purposeful Strategist, Belden Menkus speaks with Anthony Osijo, CEO of Bboxx, a data-driven super platform that transforms access to essential services across Africa. From clean energy and cooking to e-mobility and smartphones, Bboxx connects millions of people to the infrastructure that powers opportunity and improves quality of life.

Since joining in 2022 to lead the company through a strategic reset, Anthony has guided Bboxx into a new phase of sustainable growth—expanding across multiple African markets, strengthening partnerships with governments and investors, and embedding advanced technology and AI into its operations. Drawing on over two decades in global finance, he shares how commercial discipline and purpose can work hand in hand to create scalable impact.

In their conversation, they explore:
• How Bboxx’s “super platform” model integrates technology, finance, and community partnerships.
• Why bridging the gap between impact, change, and financing is essential for lasting development.
• The importance of structuring purpose-driven ventures for financial sustainability.
• How subsidies and partnerships with governments in Nigeria and Rwanda are expanding access.
• The multiplier effects of energy access—from education to agriculture and healthcare.
• Why Anthony believes in creating “impact credits” for saving lives.
• How redefining what success looks like can unlock new models of growth and inclusion.

Find more about Bboxx here: https://www.bboxx.com/

MenKus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value.

Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.