In this episode of The Purposeful Strategist, Belden Menkus speaks with Rosie Djurovic, Head of AI at Brabners, a leading UK law firm. He met Rosie as part of our research on the ways law firms are deciding how to use AI. Since joining in 2024, Rosie has been shaping an ambitious AI strategy built on three core pillars: brand-led, client-centred, and AI-enabled.

Brabners is taking a measured, people-focused approach to AI — starting from first principles to identify the real problems lawyers and clients face, then finding solutions that align with the firm’s broader goals. Sometimes those solutions involve AI, sometimes they don’t — but when they do, Rosie ensures they are implemented at the right time, in the right way, and with the right safeguards.

In their conversation, they discuss:
• Why solving the right problem sometimes means not using AI at all
• Scaling up skills across the firm to use AI effectively and responsibly
• Enhancing evaluation frameworks for AI tools before adoption
• Exploring generative AI in client portals to improve transparency and service
• Balancing internal innovation with growing client expectations
• The risks of rushing untested AI products to market
• Why Rosie believes AI’s transformation of law will be profound but not instantaneous
• Keeping client benefit and team wellbeing equally at the heart of AI adoption

Brabners: https://www.brabners.com/

MenKus & Associates: https://www.menkus.com/