In this episode of The Purposeful Strategist, Belden Menkus speaks with Natasha Frangos, Managing Partner at HaysMac, one of London’s top 10 audit firms. Since becoming the first woman to lead the firm in its 100+ year history, Natasha has overseen more than 80% growth, opened a new office in Cape Town, and guided a bold rebrand that reflects the firm’s innovative and collaborative spirit.

Natasha shares how her journey from trainee to Managing Partner has shaped her leadership philosophy, and why nurturing talent, embedding inclusion, and setting a clear vision are central to HaysMac’s long-term success. From strategy resets to succession planning, she offers an inside look at how the firm is aligning its people behind ambitious growth while staying true to its culture.

In their conversation, they explore:

• How open feedback and authentic communication build trust and collaboration.
• Why a firm-wide strategy reset was critical to aligning partners and staff behind a shared vision.
• How rebranding elevated HaysMac’s market position and better reflects its people.
• The importance of nurturing home-grown talent and creating clear career pathways.
• Why promotions should be based on readiness, not time served.
• How diversity, equity, and inclusion are embedded into day-to-day practice.
• How embracing “butterflies in your stomach” moments drives personal and professional growth.

HaysMac: https://haysmac.com/

MenKus & Associates: https://www.menkus.com/