Fixing Your Sales Team Before It Sinks You with Steve Heroux
Update: 2025-09-10
Description
Most sales teams aren’t failing because of effort—they’re failing because of outdated systems, poor hiring, and broken leadership. In this episode of the Business Roundtable Podcast, host David W. Carr talks with Steve Heroux, bestselling author, keynote speaker, and founder of The Sales Collective. Known as The Sales Contrarian, Steve shares why old-school tactics don’t work, and what it really takes to build a high-performing, respected sales organization. You’ll discover:
Connect with Steve Heroux:
Website: https://www.thesalescollective.com
LinkedIn: https://www.linkedin.com/in/steveheroux1
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
- Why one-size-fits-all sales training is broken and what to do instead
- How poor hiring decisions cost companies over $1.3M per bad sales hire
- Why only 14% of companies have a documented sales playbook—and what that means for you
- How to use the Sales DNA Test to hire and coach with precision
- Why respect, authenticity, and leadership—not manipulation—create sustainable revenue growth
Connect with Steve Heroux:
Website: https://www.thesalescollective.com
LinkedIn: https://www.linkedin.com/in/steveheroux1
Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.
Watch more episodes on YouTube and subscribe here:
https://www.youtube.com/@steward_your_business
Connect with Steward Your Business:
Website: https://stewardyourbusiness.com
LinkedIn: https://www.linkedin.com/in/davidwcarr
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