DiscoverSHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and CommunicatorsFocus on Findability: Thinking Beyond Search in the Age of AI
Focus on Findability: Thinking Beyond Search in the Age of AI

Focus on Findability: Thinking Beyond Search in the Age of AI

Update: 2025-08-25
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focus-on-findability-thinking-beyond-search-in-the-age-of-ai

As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.

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Focus on Findability: Thinking Beyond Search in the Age of AI

Focus on Findability: Thinking Beyond Search in the Age of AI

Society for Healthcare Strategy & Market Development