Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

Update: 2025-01-17

Description

OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study.

Comments

In Channel

From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI

2025-10-13--:--

Getting Strategy Off the Shelf and Into the Healthcare Workplace

2025-10-1021:25

How to Work a Room: Networking Tips for the Modern Era

2025-09-12--:--

Focus on Findability: Thinking Beyond Search in the Age of AI

2025-08-2525:02

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

2025-08-0820:49

It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow

2025-07-2533:31

Harnessing the Power of Integrated Data

2025-07-1833:24

Women in Leadership - Danielle Gathje

2025-07-0223:43

The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy

2025-05-1521:21

From Communicator to CEO

2025-04-2529:45

Women in Leadership: Jennifer Nickoles

2025-02-1235:32

Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

2025-01-1713:49

Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain

2025-01-1018:17

Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

2025-01-0314:10

Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem

2024-12-2712:26

Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization

2024-12-0623:17

Women in Leadership: Keeli John

2024-12-0523:42

Rural Healthcare Roundtable

2024-11-22--:--

SHSMD Rising Star Award; Tim McMahon

2024-11-19--:--

SHSMD Rising Star Award: Rachel J. Lott

2024-11-19--:--

00:00

Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

Society for Healthcare Strategy & Market Development

#box-pro-ellipsis-176099506550494{-webkit-line-clamp:2;}Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are

Society for Healthcare Strategy & Market Development

Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are