DiscoverSHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and CommunicatorsMicro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

Update: 2025-08-08
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micro-influencers-vs-brand-podcasts-humanizing-health-brands-and-build-authentic-partnerships-the-pelvis-party-approach

As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.

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Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach

Society for Healthcare Strategy & Market Development