Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

Update: 2025-01-03

Description

Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation.

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In Channel

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00:00

Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

Society for Healthcare Strategy & Market Development

#box-pro-ellipsis-176099290541136{-webkit-line-clamp:2;}Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors

Society for Healthcare Strategy & Market Development

Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors