Founders Forum: 4 Things That Will Increase Your Email Open Rates
Update: 2024-08-27
Description
Molly Nutt, founder of Acorn Digital Strategy, discusses her experience in serving e-commerce brands and the importance of email marketing. She emphasizes the need for a comprehensive email strategy and dispels some of the bad advice many brands have been given about email marketing. Molly highlights the 4 essential flows for e-commerce brands before getting into the nitty gritty of what's changed for email marketing with the recent iOS changes.
Key Takeaways:
- The importance of having a comprehensive email strategy
- The 4 essential flows for e-commerce brands
- How recent iOS changes have impacted email marketing
- Why email warming and using a branded sending domain are now more important for brands
- What you benchmarks for measuring the success of email marketing should include
- Why you should be implementing a list cleaning strategy to remove unengaged users from your lists
- How you can grow your email list faster by optimizing these specific conversion rates.
- How you should be segmenting your email list to send targeted and personalized content
If you'd like to connect with Molly and her team at Acorn Digital Strategy, you can find them here: https://acorndigitalstrategynw.com/
To learn more about the Foxwell Founders Membership, head here: www.foxwelldigital.com/membership
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