In this conversation, Tristram and Edwin chat with, Foxwell Founders very own, Courtney Fritts, to discuss the success of TikTok Shops and how it is working for different brands. She emphasizes the importance of having the right products for TikTok Shops and the need for a content flow to support the platform.

They also discuss the intricacies of advertising on TikTok, specifically focusing on TikTok Shops and they explore the importance of on-platform data in a cookieless world.

Courtney also shares some of the challenges and nuances of TikTok ads, emphasizing the need to be a student of the platform and understand consumer behavior. 

Key Takeaways:

• How TikTok Shops can be successful for brands with specific products that are well-suited for impulse buys and quick conversions.
• The importance of content flow and consistency in posting on TikTok before starting on TikTok Shops.
• Why both value and conversion-based campaigns can work on TikTok Shops.
• Why collecting data and having a pixel on your site is crucial for TikTok ad performance, especially as we head into a cookie-less ecosystem.
• Why testing different targeting strategies and content formats is crucial to finding success on TikTok.
• How TikTok ads can have a significant impact on Amazon sales.
• Why it's so important to consider branded/non-branded search as well as overall lift in sales when defining TikTok Ad success.
• Why being a student of the platform and understanding consumer psychology is key to creating effective TikTok ads.

To Connect With Courtney follow her here: https://twitter.com/courtfritts

If you'd like to learn more about the Founders Community or want to become a member you can do so here: www.foxwelldigital.com/membership