In this episode Edwin Hermawan and Tristram Dyer meet with Sebastian Vogue, owner of Vogg Media a TikTok first agency, to discuss the power of TikTok for performance marketing.

Sebastian shares insights on attribution models, the importance of understanding the platform's metrics along with a few strategies for scaling campaigns on TikTok. He emphasizes the significance of content creation/testing and the need for a diverse range of content and the role of in-house creators.

The guys discuss the structure of campaigns for both small and large businesses and how to target specific age groups on TikTok (particularly those in the 21 to 24 age range). This also includes how you can create premium audiences through the use of custom audiences to reach you desired demographic.

Sebastian follows this up with the importance of performance content and the need to avoid high-polished branding content on TikTok. He suggests using passion pages and user-generated content (UGC) to promote brands effectively. Sebastian also shares insights on managing content in-house and the benefits of the Foxwell Founders community. 

Key Takeaways:

• How TikTok can be a powerful platform for performance marketing and how it can even outperform platforms like Facebook. 
• How to understand attribution models and metrics on TikTok to improve campaign optimization.
• Why scaling campaigns on TikTok requires a combination of manual adjustments and creative content production. 
• Why starting with simple setups and gradually expanding works on TikTok regardless of the size of your brand.
• Why performance content is crucial on TikTok, and high-polished branding may not resonate with the audience. (Authentic and relatable content tends to perform better.)
• How passion pages and user-generated content (UGC) can be effective ways to promote brands on TikTok without associating directly with the brand.

If you'd like to learn more about Sebastian and his TikTok first agency you can learn more here: https://voggs.net/en/

If you'd like to connect with Sebastian and his team you can reach out to them here.
If you'd like join or learn more about the Foxwell Founders Community you can do so here.