Rahul Issar, head of paid digital at Reach, shares his experiences as a serial entrepreneur and discusses his current venture in the menopause supplement industry. He talks about his previous ventures in dropshipping and print-on-demand, including the challenges he faced in building customer personas, conducting market research and the impact of COVID-19.

Rahul goes on to discusses the process of testing different offers for brands and the importance of creative strategies in driving revenue. He explains how they analyze cart analysis and customer behavior to identify product bundles and determine the gross margin. Rahul also shares the offers that have worked well for their clients, such as discounts, buy one get one, and subscription offers.

Key Takeaways

• Why entrepreneurs should have backup suppliers and manufacturers to mitigate risks.
• How selling a business can become a complex process
• How business valuations have been affected by COVID-19
• Why customer personas should go beyond demographics
• How market research can be conducted through platforms like Listener and other feedback platforms
• The one thing that is crucial for optimizing customer acquisition costs
• Being able to add this one service to your agency can play a significant role in client retention and revenue growth.

To connect with Rahul, you can head here: https://linktr.ee/therahulissar

To learn more about the Founders community or to join you can head here: https://www.foxwelldigital.com/membership