Edwin and Tristram get together with the host of the Unofficial Shopify Podcast, Kurt Elster, to discuss conversion rate optimization (CRO) and one of the biggest tool most Shopify agencies have been sleeping on (Shop Cash) and its potential benefits for clients.

Kurt then moves into the importance of CRO and the role of landing pages in improving conversion rates. He also shares on how apparel brands can overcoming size and fit obstacles. along with highlighting the value of qualitative data in CRO and discusses the use of AI for generating product descriptions.

Key Takeaways:

• How Shop Cash can be a valuable tool for increasing sales and customer engagement in e-commerce.
• Why landing pages play a crucial role in conversion rate optimization, especially for targeted advertising campaigns.
• How apparel and fashion brands can Overcoming size and fit obstacles to improve customer satisfaction and conversion rates.
• Why qualitative data is often more valuable than quantitative data in CRO
• How AI can be used to generate effective product descriptions along with optimizing conversion rates.
• Why the future of CRO may involve AI-driven ideation, automated testing, and implementation.

To connect with Kurt you can head to his website here: https://ethercycle.com/

To learn more and join the Foxwell Founders Community head here: https://foxwelldigital.com/membership