From AE to CEO: Todd Busler's sales journey from Heap to Champify
Update: 2023-11-27
Description
Todd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify.
Being an early sales hire is a great test run for being a founder.
As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value.
Six years later, he co-founded Champify, helping GTM teams sell more effectively with one innovative tool.
In today’s episode, Alex and Todd discuss:
- How internal sales competition led to Heap’s growth
- The evolution of Heap's competitive messaging
- How the sales landscape has changed over time
- The differences between being an early sales hire vs. a founder
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