MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut
Update: 2024-11-25
Description
Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms.
Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo.
Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales leadership.
Catie Ivey has built a dream career in sales, leading teams at some of the biggest names in marketing tech.
Today, she's joining Alex to break down her advice for aspiring sales leaders, and her biggest tips for interactive demos that convert.
Catie also takes us through pivotal moments in her career, including:
- The private equity acquisition at Marketo
- Selling an ABM product at Demandbase
- Shifting to a new customer persona at Pendo
- Life as a startup CRO at Walnut
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