Product Launches at PlayStation, Rippling & Ignition with Derek Osgood
Update: 2024-05-27
Description
Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform.
Derek Osgood is a career product marketer turned founder.
He's made a career out of leading product launches at PlayStation and Rippling before founding Ignition, a go-to-market platform designed to help businesses launch products.
In today’s show, Derek joins Alex to talk about:
- how his PlayStation game launch experience lends itself to SaaS
- how Rippling thought about reinventing a product category
- transitioning to the role of founder at his own company
- his best practices for a successful product launch
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