From Insomnia to Innovation: Moonbird CEO Stephanie Broes on Breathwork and Sleep
Description
Stephanie Broes, CEO and co-founder of Moonbird, shares how breathwork can improve sleep, stress, and HRV.
From insomnia during her PhD to creating a tactile breathing device, Stephanie explains how science and design came together to build a product that is helping adults, children, and even parents navigate stress and rest.
Episode Breakdown:
00:00 – How changing your breathing changes your sleep and mood
01:21 – Meet Stephanie Broes and the story of Moonbird
02:59 – From PhD scientist to health tech entrepreneur
04:52 – Insomnia, stress, and the discovery of breathwork
06:22 – Designing Moonbird and why the avocado shape worked
10:33 – The story behind the Moonbird name
12:05 – Breathwork and the nervous system explained
15:13 – Heart rate variability (HRV) and why it matters
17:04 – How Moonbird boosts HRV and supports sleep
19:00 – Unexpected users: kids, ADHD, menopause, autism
22:01 – Launching Moonbuddy for children
25:22 – Co-creating products with parents and clinicians
27:05 – Wellness market growth and scaling in the US
29:00 – Marketing lessons: ads, PR, partnerships, insurance
31:04 – Consumer vs. medical device strategy
32:29 – Using Moonbird with or without the app
33:19 – Real-time HRV, coherence, and biofeedback
34:40 – Clinical studies and published results
36:52 – Long-term vision: making breathwork mainstream
39:08 – Handling criticism: “Why buy what’s free?”
42:15 – Roadmap: AI, personalization, and integration with wearables
43:30 – Closing thoughts and call to action
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#Breathwork #Sleep #Moonbird #StressRelief #Medtech #DigitalHealth #Wellness
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