From Measurement to Orchestration, with Paramark's Pranav Piyush
Description
“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.
Links:
Paramark
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
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