In this podcast episode, Jessie O'Donnell shares how her desire to spend more time with family inspired her to create Shine Candle Company. She and Brie Grove discuss the importance of quick decision-making, emphasizing that taking action, even without perfect plans, leads to learning and growth. Jessie highlights her focus on creating a memorable brand experience, ensuring that each candle feels like a special gift. She underscores the power of community, sharing how networking with local groups and markets provided invaluable support. Jessie also talks about her strategy of custom branding for other businesses, which strengthens collaborations and expands her reach. Finally, they emphasize that fear is a constant in business, but pushing past it is essential for growth and fulfillment.

KEY MOMENTS

• Jessie's Inspiration for Starting Shine Candle Company (00:02:14 - 00:03:06 ): Jessie shares how her desire to be with her son and avoid missing family moments drove her to create a candle business from scratch.

• Quick Decision-Making in Business (00:05:10 - 00:05:31 ): Brie and Jessie discuss the importance of taking quick action on business ideas without needing everything perfectly figured out, emphasizing learning through doing.

• Creating a Brand Experience (00:09:41 - 00:10:10 ): Jessie explains how she focused on building a brand experience with Shine Candle, aiming for customers to feel like they're unboxing a special gift each time.

• The Power of Community and Collaboration (00:22:19 - 00:22:48 ): Jessie highlights how joining local groups and markets helped her connect with other business owners, providing essential support and growth opportunities.

• Overcoming the Fear of Networking (00:26:36 - 00:27:17 ): Jessie and Brie discuss the importance of getting out of one's comfort zone and engaging in in-person networking to build connections and grow the business.

• Benefits of Custom Branding for Other Businesses (00:35:49 - 00:36:09 ): Jessie talks about collaborating with local businesses by creating custom-branded candles, a strategy that benefits both her brand and her collaborators.

• Pushing Through Fear and Embracing Growth (00:40:47 - 00:41:24 ): Jessie and Brie emphasize that fear is always present in business, but pushing through it leads to rewarding experiences and growth.

RESOURCES + LINKS

Join the community - Cash Flow Collective!

Create Your own Digital Product - get the Passive Profit Playbook!

CONNECT WITH JESSIE

https://www.instagram.com/theworldofjessi

https://www.instagram.com/shinecandlecompany

FOLLOW

Brie Groves IG: @briegroves