On the Kaya Cast Podcast, host Tommy Truong chats with Julian Rose, the world-class chocolatier behind Insa, about redefining cannabis edibles through culinary craftsmanship. Julian walks through his journey from a Montreal pastry chef to leading a premium edible program that features real chocolate, fruit purées, and meticulously tempered confections, all while navigating the science and business of cannabis manufacturing. Learn why Insa prioritizes quality and flavor over price, how seed-to-sale control and tailored terpenes create superior experiences, and the challenges and opportunities of state-by-state regulation and wholesale partnerships. From six-month R&D cycles and seasonal launches (think pistachio-Oreo-inspired bars and Fritos milk chocolate) to sleep-focused gummies and multi-cannabinoid blends, this episode reveals how culinary artistry can drive sustainable growth in a crowded market. If you’re a dispensary owner or executive, you’ll gain actionable insights on product development, shelf life, pricing strategies, margins, and retail execution. Visit insa.com to explore their lineup in Massachusetts, Florida, and Pennsylvania, and get Julian’s take on building a premium edible program that keeps the consumer experience at the center.

Find out more about Insa at:
https://insa.com/
https://www.linkedin.com/in/julian-rose-9280a811/
linkedin.com/search/results/all/?keywords=Insa%20Easthampton&sid=oOg

00:00 Introduction: From Chocolatier to Cannabis Edibles
00:36 Journey in the Chocolate Industry
03:54 Transition to Cannabis Consulting
04:59 Joining Insa and the Impact of COVID-19
06:37 Philosophy of Quality in Cannabis Edibles
09:29 Consumer Preferences and Market Trends
16:05 Product Development and Culinary Experience
26:47 Best-Selling Products and R&D Insights
29:13 The R&D Process: From Concept to Commercialization
30:24 Creating and Testing New Recipes
33:26 The Challenge of Pricing and Market Viability
37:16 Cannabis Product Integration and Quality Control
41:35 Navigating State Regulations and Market Strategies
49:00 Seasonal Products and Market Testing
51:56 Conclusion and Final Thoughts

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