Running a dispensary isn’t just about selling cannabis — it’s about creating a brand that people trust, love, and recommend. In this episode of the Kaya Cast Podcast, Tommy Truong sits down with Christa Peay from Greenery Spot in Johnson City, NY, to talk about how they built one of the most community-connected dispensaries in the state.

Christa shares:
- How strategic partnerships with local businesses — from coffee shops to yoga studios — drive awareness.
- Ways to normalize cannabis by linking it to everyday life and wellness.
- How to leverage local media, events, and word-of-mouth to build a loyal customer base.
- Real stories of customers whose lives were changed through safe, legal cannabis.

From navigating stigma to collaborating with breweries, sports teams, and farmers, Christa reveals how Greenery Spot keeps momentum in a saturated market by focusing on education, relationships, and authenticity.

If you’re in cannabis retail, community marketing, or just love a great entrepreneurial story, this episode is packed with actionable takeaways.

📍 Learn more about Greenery Spot: https://www.greeneryspot.com
🎧 Subscribe for more cannabis business insights!

Highlights:
00:00 Introduction to Greenery Spot
01:11 Building Community Connections
02:26 Collaborations with Local Businesses
05:35 Normalizing Cannabis Consumption
13:16 Marketing Strategies and Media Presence
21:50 Engaging with Local Events
24:22 Community Events Driving Traffic
25:07 Legal and Safe Cannabis
26:08 Customer Engagement and Partnerships
28:07 Knowledgeable Staff and Product Demos
29:23 Cannabis Industry Challenges
29:55 Personal Cannabis Stories
31:05 Upcoming Events and Collaborations
36:09 Rapid Fire Questions
40:32 Customer Success Stories
42:39 Conclusion and Future Plans

#CannabisBusiness #DispensaryMarketing #CommunityBuilding #KayaCast #GreenerySpot #CannabisEducation #BrandAwareness #WellnessIndustry