Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around rescheduling from Schedule I to Schedule III—plus the tax realities of 280E and the ongoing challenges with regulation and censorship. The episode also explores actionable media strategies for cannabis businesses, including Jimmy’s plan to reorganize Cannabis Coast to Coast News into modular, 10-minute segments and AI-driven reporting, all designed to expand reach without compromising compliance. Hear behind-the-scenes lessons from decades in the newsroom, how to tell credible cannabis stories, and what to expect in 2025 as policy debates, state races, and industry economics evolve. If you’re running a dispensary or cannabis brand, you’ll come away with practical ways to leverage media to educate, reduce stigma, attract partners, and grow your operation. Find more at wpcmtv.com and YouTube, and connect with Jimmy at jimmy@procannabismedia.com.

Jimmy Young is a seasoned entrepreneur and cannabis industry expert. With over 20 years of experience in media and broadcasting, Jimmy has become a leading figure in the cannabis space, hosting his own podcast called "In The Weeds with Jimmy Young".

As the founder of Pro Cannabis Media, a multimedia platform dedicated to showcasing the latest news, trends, and insights in the cannabis industry, Jimmy is passionate about educating and informing the public about the benefits of cannabis. His mission is to break the stigma surrounding cannabis and promote its medicinal and recreational potential.

With his extensive background in broadcasting, Jimmy brings a unique perspective to the cannabis industry, providing a platform for industry leaders, advocates, and entrepreneurs to share their stories and expertise. He is also a frequent speaker at industry events and conferences, sharing his knowledge and insights on the rapidly growing cannabis market.

Jimmy's passion for cannabis is evident in his work, as he continues to advocate for legalization and responsible consumption. His experience and expertise make him a highly sought-after guest on cannabis business podcasts, where he shares his wealth of knowledge and experience with listeners.
Find out more about Pro Cannabis Media at:
https://wpcmtv.com/
https://www.linkedin.com/in/jimmy-young/
https://www.linkedin.com/company/procannabismedia/

00:00 Introduction to the Podcast
00:45 Personal Anecdotes and Teaching Experience
04:04 Pro Cannabis Media: The Beginning
06:17 Challenges and Growth in the Cannabis Industry
09:17 Federal vs. State Cannabis Laws
11:38 The Push for Rescheduling Cannabis
16:56 Historical Context and Current Frustrations
26:12 Debunking Cannabis Myths
27:03 Cannabis vs. Alcohol: A Comparison
28:53 Cannabis Industry Insights
30:14 2025 Cannabis Predictions
33:19 State-Level Cannabis Legalization
37:13 Challenges in Cannabis Regulation
42:21 The Future of Cannabis Consumption
44:01 Conclusion and Contact Information

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